Exist is a new social wellness app that wants to help middle-age users find community

A new iOS social wellness app called Exist wants to help middle-aged consumers connect and build meaningful communities with one another as they navigate their lives and the stresses that come with it.

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The app describes itself as the edgier cousin of Calm or Headspace, and its main feature is social journaling. The idea behind the app’s social and community-driven journaling is to help people heal together, rather than alone. Exist also features a daily mood tracker, audio exercises, guided meditations, and more.

 

The app was founded by Alicia Waldner, who is the founder of a marketing agency called ADventure Marketing, and iOS developer Jason Jardim, who previously founded a startup called Lounge.

 

Waldner told sinapsis in an interview that she had attended a series of group mental wellness experiences, and had heard from people who were looking to have these sorts of community-based experiences at home. She then set out to create an app that would encompass this community-building idea. To help bring her idea to life, Waldner hired Jardim through Indeed as her CTO and then brought him on as a co-founder.

While Exist was originally meant to target Gen Z users, the premise ended up resonating with middle-aged users, as the average age of users who signed up for the app was 40. The duo then decided to focus and center the app around this older group.